There is a separate web presence for Teens on their main website consisting of the following information:
• Program listings – with filters
• Homework Help resources
• Access to materials to check out online
• Contests for writing and video
• Readers’ Advisory
• Summer reading program information
What to do now
Low-hanging fruit – what’s missing for teens that should be there now:
- Facebook page – They have a Pre-GED Facebook page that hasn’t been used since 2012, and contains expired links. There should be an active, updated, and teen-specific Facebook presence that is monitored and responsive.
- Instagram page – Preferably one that isn’t just a re-post of Facebook teen posts, but rather, visually appealing with simple, informative captions, useful hashtags, and follow-up for comments and questions. These posts should definitely get auto-posted to FB, but FB should not get auto-posted to Instagram. Currently, BPL has 3 Instagram accounts (2 unused), but none are teen focused. Also, their active account is unresponsive to viewers with questions/comments.
- Twitter – BPL has a few active Twitter pages, but not exclusively for teens. They are included in a page for kids with disabilities, and as part of an outreach initiative page. A page just for teens might be tested, as long as someone on staff has the time to keep the page active and responsive.
- Mobile web site – There is a minimally useful mobile presence now. There should be a better interface for programming and events specifically in the teen space. Some teen-only content would be nice too, but starting with the practical information and improving what they already have would be helpful.
- Teen contact information – I could not find information for contact with teen librarians. Email would be most useful, and needs to be monitored and responsive.
Teen input! Find out what they want from their library in terms of digital space:
• Mobile apps for teen patrons – what sounds cool or useful to them?
• SNS platforms – will they use them?
• SNS discussions: Protect your privacy, netiquette, how to talk to adults online, etc.
These should be collaborative discussions with teens, as their input is valuable in all of these!